Cheep?

Had an interesting conversation today about the cost of Tesco Express – there’s been a lot of talk about how cheap it’ll be.

It suddenly dawned on me during this conversation that many people expect Tesco shops to be the same price – regardless of whether it’s an Xtra store or an Express – this isn’t the case. In a major superstore, a can of diet coke will be about 50-60p. In Tesco express near to my work, the same can is 75p – the price varies (of course) depending upon what Tesco think they can get for it.

If you’re labouring under the misconception that Tesco will be significantly cheaper than anywhere else, think again.

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